Wednesday 30 September 2015

And the Profits Four told:

In-store display poster.
1969, 8-track tapes and the new cassette format is all the rage, and for some reason, in the USA, Apple Records released this rather cheeky store display promoting the entire Beatles catalogue on 8 Track and Cassettes.  This 37" tall by 11.5" wide promotional poster features The Beatles in a stained glass window with the following verbiage:  "And the Profits Four told: Our Tapes Make Divine Gifts".  At the bottom of the poster is the complete Beatles catalog on 8 Track and Cassette Tapes.  This poster was manufactured and released to record stores in late 1969:  the very rare The Beatles Deluxe 3-Pack is listed at the bottom which was released in September 1969. It consisted of these three titles, "Meet The Beatles", "Yesterday And Today" and "Magical Mystery Tour".

Legible close-up of the bottom of the poster.
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7 comments:

  1. Unknown30 September 2015 at 17:08

    Ok...not to rehash old stories or things that people generally don't believe...but why is Paul the only one in a halo/crown? More "Paul Is Dead" planting being done by Capitol?

    This was the first thing I noticed on this poster. Just very odd.

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  2. Jaedee30 September 2015 at 23:12

    Such a cool and funny poster. I bet if it were released now though someone would get offended.

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  3. Popper1 October 2015 at 00:46

    Does Porfits mean Prophets in America? Or is it a joke?

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  4. Carrfree2 October 2015 at 01:00

    It's a bit foolish, you would think, after the "We are bigger than Jesus Christ" comment and the reaction it received in the US that they would create a promotion like this! Talk about a potential backlash!

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  5. Martin2 October 2015 at 13:53

    I think this is based on the 1968 press ad for The Small Faces' 'Ogden's Nut Gone Flake,'
    which was based on The Lord's Prayer. That caused a stir here in the UK, so maybe Apple got the idea of Immediate Records. Any publicity is good publicity and all that...

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  6. Mark3 October 2015 at 00:34

    Would love to have a reproduction of this poster it is definitely unique!!

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  7. Unknown20 October 2015 at 07:05

    I an stunned. I can't believe that I've never seen this! In what trades or magazines did this run? Clearly it's late 1969 (no Let It Be), but isn't it amusing that Apple still couldn't sell A Hard Days Night? Not to mention the two 8-track entries for Yesterday and Today as well as "Yeaterday" and Today.

    But the most remarkable thing of all is the illustration! Paul above the other three?! While they were still "together"?!

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